• NEIL SPILLER
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    Potential Difference
    Potential Difference

    This project was produced as another ideas competition for a shop specifically for first-time homebuyers. It would stock relatively cheap household electrical goods. The 'horned key' graphic became logo, carrier bag design, signage, internal column design and its elegant sister - an elevation design. It was a piece that challenged the simple and bland that passes for reasonable, sensible and professional in corporate imaging and retail architecture.

    Works:

    1. Plans, Sections & Logo

    2. Column & Shelving Details