• Publications
  • Info
  • Contact
  • Prints
  • previousnext previousnext
    Potential Difference
    Potential Difference

    This project was produced as another ideas competition for a shop specifically for first-time homebuyers. It would stock relatively cheap household electrical goods. The 'horned key' graphic became logo, carrier bag design, signage, internal column design and its elegant sister - an elevation design. It was a piece that challenged the simple and bland that passes for reasonable, sensible and professional in corporate imaging and retail architecture.


    1. Plans, Sections & Logo

    2. Column & Shelving Details