This project was produced as another ideas competition for a shop specifically for first-time homebuyers. It would stock relatively cheap household electrical goods. The 'horned key' graphic became logo, carrier bag design, signage, internal column design and its elegant sister - an elevation design. It was a piece that challenged the simple and bland that passes for reasonable, sensible and professional in corporate imaging and retail architecture.
1. Plans, Sections & Logo
2. Column & Shelving Details